Our story

We do luxury differently.

Luxury isn't a price point. It's the quality of what you experience — the people you meet, the moments you live and the memories you carry home.

Our purpose What drives us

Why Jakada

Created from a belief that travel can be truly meaningful.

As a luxury travel company, we design one-of-a-kind journeys for those who appreciate luxury in all its forms.

For us, life's greatest pleasures come from exceptional experiences. Waking up at an exclusive tented camp, surrounded by the sights, sounds and wildlife of Africa's richest delta. Touring some of Europe's most famous sights after-hours without another soul in sight. Setting off on a hike through the Patagonian wilderness, an incredible guide by your side.

We are an independent team of journey designers and former guides. We know that impeccable logistics matter, but that the soul of a trip comes from the people you meet, the time you are given and the care behind every choice.

Meet our team →

Serengeti savannah at golden hour, Tanzania

Serengeti National Park, Tanzania

Personalised design

No templates. No assumptions. Every journey we plan is one of a kind. We'll plan around your personal interests, tastes and preferences, providing honest advice based on first-hand knowledge.

Seamless organisation

We take care of all the details so you can enjoy the adventure. No matter where you go, you can rest assured that we're looking after you every step of the way — before, during and after your trip.

Remarkable experiences

Our passionate team hand-pick the best experiences and hotels as well as expert guides who bring your destination to life with care and passion. We favour owner-led lodges and genuine local operators.

Giraffe portrait at golden hour on the African savannah

Amboseli, Kenya

Traditional Kyoto temple among cherry blossoms, Japan

Kyoto, Japan

The power of travel

Positive impact

Travel as a force for positive change.

Since Jakada was founded, we've been driven by a desire to make travel a force for good in the world.

We believe that travel can be part of the solution to some of the world's most complex societal and environmental challenges. Through the trips we take and the choices we make, we have the power to help preserve, support and regenerate culture, biodiversity and heritage.

As part of Wilderness, we contribute to the protection of over 2.3 million hectares of land (6 million acres) and the conservation of more than 30 endangered species. When you travel with Jakada, positive impact comes as standard.

Elephants gathered beside water at golden hour

The truest luxury of all

Unlocking the extraordinary.

For us, luxury is a bridge: it's what enables you to access meaningful experiences without friction, without stress. It's the quiet, careful curation that allows you to be fully present.

That's why our philosophy has always been about crafting experiences that aren't just enjoyed in the moment, but relived for years. Luxury, when done right, should also carry a sense of responsibility.

We've seen firsthand that positive impact doesn't have to come at the expense of comfort or quality. In fact, the most enriching journeys are those where both traveller and host benefit.

Start your journey →

Overwater bungalows in tropical paradise

Bora Bora, French Polynesia

Agra, India

Unrivalled expertise

Our travellers tell us they've had a trip of a lifetime.

There's a pretty simple reason we create incredible trips: passion. We set out to surpass your expectations as soon as you start thinking about your next adventure.

01
Deep expertise
Our journey designers have lived and worked in the regions they specialise in — giving you honest, first-hand advice you can trust completely.
02
Personal service
One dedicated specialist handles your journey from first enquiry to your return home. No call centres, no handoffs, no impersonal service.
03
On-the-ground support
Our concierge teams are based in-region for real-time recommendations and seamless support throughout your trip — 24 hours a day if needed.